DART Adapt

Everyone can use some tools to drive up revenue. DART® Adapt, DoubleClick’s highly-advanced optimisation solution, gives you tools with real impact. It offers a sophisticated optimisation model that supercharges ad performance, raising the value of your premium inventory. And it optimises yield for your non-premium inventory, whether CPM or performance based.

DART Adapt is unique among online advertising optimisation solutions. It provides an unparalleled combination of modeling, technology and consultative services that enable you to align ad serving with your business goals. It’s automated, adaptive, customisable and integrated with the industry’s leading third-party ad server, DART for Publishers.

DoubleClick has been developing marketing optimisation models for more than 10 years. DART Adapt was built on the experience of our digital advertising and statistical teams and our knowledge of both advertisers and publishers.

Optimising Your Ads, With Push-button Simplicity

DART Adapt automatically matches ads with the user segments most likely to respond with your desired action, using a sophisticated algorithm. Client campaigns really perform 35-40% better, on average. You can increase your share of wallet across your client base.

Choose Your Goal, Validate Performance

Optimise any or all of your inventory. You choose the goal—more clicks, more purchases, more acquisitions. We’re confident that DART Adapt will work for you—so confident that we give you a way to measure the impact. DART Adapt provides a built-in control group for every campaign, so you can see the percent lift from Adapt in your system reporting.

No matter which way you sell ads (CPC, CPM or through ad networks), DART Adapt allows them to compete with each other on an even footing using an eCPM. By leveraging eCPM ad selection and DART Adapt’s advanced optimisation engine, you can sell on any model and maximise revenue for each ad impression.

Individualised Implementation Support

Your dedicated optimisation specialist will guide you through the optimisation process and offer strategic consultative advice to ensure you leverage optimisation to its fullest.

A Technical Account Manager (TAM) will set up your network for optimisation. Your TAM will train your teams on how to enable individual ads for optimisation as well as how to use DART Adapt reports to measure the performance improvements.