DART Enterprise

You want to keep full control of your digital publishing. Sometimes, though, it feels like it’s your advertising business that’s in control. Trafficking problems, complex workflows, billing—where do you find time to focus on strategy?

DART Enterprise (DE) puts you where you want to be: in command of your digital marketing business. DE’s licensed advertising management and delivery software lets large businesses sell, deliver, report on and bill advertising inventory using their own infrastructure. You get higher revenue, streamlined processes and lower operating costs—and full control.

There’s no need to worry about capacity or downtime. DE grows with your company. It’s the most scalable, reliable software in the industry, with a proven capacity to handle delivery of over four billion ads per day.

DE builds your advertising revenues, making it easier for you to:

• Develop an emerging media strategy and monetise non-web environments. Serve ads in jukeboxes, iTV, mobile devices and more.
• Raise the value of your inventory with better targeting and delivery controls for your advertisers
• Compete more effectively with streamlined ad management and faster trafficking
• Keep clients happier and eliminate losses from discrepancies and make-goods. DE boasts zero discrepancies when serving ads trafficked in DART for Advertisers.
• Maximise inventory availability and decrease risk with DE’s optimisation tools

DART Enterprise already provides the convenience of integration with DoubleClick Rich Media and Video.

DART Enterprise provides powerful reporting tools and dashboards that support your sales efforts. You can show prospects and customers the full value of your site with metrics for almost any type of ad interaction, (e.g. time spent interacting with an ad, not just impressions and clicks). Share specific reports with your advertisers to demonstrate performance and value. Create dashboards customised to your role and your business.

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