DART Search

Search engine marketing. It’s great for ethe bottom line, but hard on you. So much time just keeping search working and gluing performance data together. When do you get to look at the whole picture?

You see it all when you have DART Search on your side.

Simply Sophisticated

DART Search lets you handle all of your search campaigns and related ROI or CPA needs with a single interface for all the major search engines. Make changes once, using one straightforward interface. Users tell us DART Search is easy to use, with an apparent simplicity that belies its technological sophistication.

DART Search is the only provider to give you:

  • Spotlight tag bidding so you can optimise bidding on a cost per action basis, for multiple action types.
  • Bidding and reporting based on real search engine data, so you always know what’s really happening with impressions, clicks, click charges and search engine position.
  • A 99% data accuracy policy
  • Complete integration with the DoubleClick Integrated Publisher Suite and DART for Advertisers

Compare Ad Performance Across the Board

With DART Search you can compare the performance of your paid search advertising with the results for natural search engine marketing—and compare both with display and rich media. You can do it because DART Search uses the same tags as DART for Advertisers and is fully integrated with DFA.

Because We Stay on Top of Search Engines—You Will, Too

Search engines change constantly. We update our products almost monthly so whatever the search engines are doing, we help keep you on top of it.

Outstanding Support

Dedicated technical account managers (TAM) assist clients through all phases of implementation. Once the campaign is live, your TAM will help create your initial bid strategies, train you on the use of the system and provide ongoing monitoring to ensure proper utilisation.

DART Search Features

DART Search automates your bidding strategies and gives you a single place to handle every aspect of search advertising,

Scalability and Reliability:

  • System successfully manages millions of keywords for hundreds of advertisers worldwide.
  • Can book up to 20,000 keywords with multiple search engines every hour, and supports more than 26 million clicks per month
  • 24x7 Network Operations Centre relying on the same monitoring application as DoubleClick’s DART technology.

Campaign Management:

  • Multiple targeting capabilities
  • Extensive bulk upload tools for large scale PPC campaigns across multiple search engines, containing up to thousands of ad groups and millions of keywords
  • Communicate with search engines via APIs or generate an Excel bulksheet for manual uploading
  • Single screen for creating, updating, pausing and deactivating keywords
  • Import existing accounts with convert feature
  • Watch performance in multiple views, using DoubleClick spotlight conversion tracking technology

DART Search Bid Management:

  • Automates your bidding strategy, letting you define a strategy for one keyword or for thousands.
  • Lets you use up to two rules (position-based, ROI-based or click-target based) in your preferred order to define a strategy
  • Bids on your keywords up to 12 times a day
  • Balances the overall performance of all the keywords in each group to which a bidding strategy is applied.

Ad Management:

  • Upload and modify ads directly in the user interface
  • View creatives as they will be seen in the search engine interfaces
  • Execute bulk ad uploads into the DART Search interface
  • Have as many creatives per keyword as the search engines permit
  • Pair the landing page with the keyword with separate destination URLs for each keyword

DART Search Reporting:

  • Based on data with a 99% accuracy policy, through our direct, API-based connections to Google and other search engines
  • Lets you compare advertising results across media and formats through integration with DoubleClick’s Reporting Central
  • Eliminates double-counting so you can see the true results of search advertising vs. display
  • Provides outlier reports so you can take action
  • Allows query-driven reporting at a granular level

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