DART for Advertisers

Understanding your customers – what messages and offers resonate with them most – that’s the dream of every marketer. Managing a complex communications strategy across multiple media formats with an ever expanding set of media channels and ad formats – that’s one of marketing’s greatest challenges.

DART® for Advertisers (DFA) helps you tackle both head on and frees you to focus on what matters—turning marketing spend into profit.

DART is the technology that powers your campaigns, and DART for Advertisers gives you the tools to help realise even the most challenging marketing and media plans. DFA’s highly reliable and scalable functionality:

• Automatically optimises your campaign based on your criteria
• Streamlines ad management, trafficking and workflow, with flexibility and scale to handle campaigns of any size and complexity

DFA is home to Report Central, a comprehensive reporting environment that provides results and performance across media—display, search, rich media and video. You can monitor and compare performance of media within a campaign. Track effectiveness with data on conversions, ROI and branding, by creative, by sites and by placements.

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