DART for Publishers
The digital advertising market doesn’t evolve, it morphs--changing shape so fast
it’s hard to keep up. How can you grasp opportunities, maximise revenues and monetise
your assets to stay ahead of this speeding market? And how do you free yourself
from mundane tasks so you can drive strategy?
DART for Publishers helps keep you in the lead and unencumbered by day-to-day detail.
DART for Publishers (DFP) is a comprehensive platform that streamlines your ad management
functions and can allow you to generate ever-greater advertising margins. With DFP,
you will:
- Save staff time and reduce costs with simple and efficient trafficking
workflow
- Forecast available inventory, manage orders and bookings
- Sell with confidence on a CPC, CPM or CPA basis
- Target ads using the most comprehensive database of mapped IP addresses(home
in on viewers by domain, geography, operating system, browser, time and day)
- Get comprehensive reporting so you can quickly assess the effectiveness
of each creative and site in driving specific customer actions
DFP releases you from worries about sourcing and integrating multiple vendor solutions.
Through its integration with DART Adapt and DART Sales Manager, you can handle everything
from responding to RFPs to optimising ads for increased inventory value, to achieving
the highest revenue from remnant inventory. With the addition of DoubleClick Rich
Media and Video, you can attract advertisers with unique, premium opportunities.
Integration with DoubleClick In-Stream and DoubleClick Mobile gives you more ways
to monetise all of your assets and to expand your sales. Together, these tools help
demonstrate your leadership in the publishing industry.
No matter how much you grow, DFP will be there to support you. DoubleClick handles
billions of advertisements. We help some of the world’s largest and most sophisticated
digital publishers stay ahead of the game with our industry-leading R&D, insights
and research. We keep you connected with your buyers through our position at the
hub of digital marketing.
DART for Publishers shares the DART platform with DART Adapt, DART Sales Manager,
DoubleClick In-Stream, DoubleClick Mobile and DoubleClick Rich Media and Video so
they all work together. That helps make processes simple and seamless, saving staff
and elapsed time.
DART for Publishers is designed for easy integration with legacy software, so you
can use it effectively to suit your needs.
Read the Ciao GmbH Case Study to see how DFP may be able to help youRead More
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