DoubleClick In-Stream
You want to monetise your video assets and reap the benefits of this growing medium. And you want to do it while maintaining control of your users' video experience.
DoubleClick In-Stream makes it easier for publishers to manage In-Stream video advertising. It gives your sales team accurate In-Stream inventory forecasts so they know what's available to sell. It gives you, the publisher, control over ad timing and formatting. Sophisticated capabilities let you pair In-Stream video ads with companion rich media ads, for greater impact and higher asset value.
You Are in Control
You control the user experience—so you can balance the needs of the advertiser with the needs of your viewers.
- Insert video ads pre-roll, mid-roll or post-roll
- Set limits on ad length
- Decide which special effects you will allow."Bugs" keep it minimal, floating over the video content. The Sweet SpotTM lets users control their experience by clicking to explore in more detail.
Meet Advertiser Demand
Give your buyers exciting branded experiences with easy access to custom effects. DoubleClick Rich Media and Video lets you attract advertisers with increased share of voice, through timed companion ads. You can pair a rich media ad with an In-Stream video ad or synchronise ads so that a rich media ad replaces your regular display ads when the video ad is showing.
Get the Metrics to Make the Sale
Industry leading reporting automatically tracks extensive metrics. DoubleClick In-Stream supports third-party tracking, so your advertiser and agency customers can compare their In-Stream metrics with their television metrics. You can also provide your buyers with reports based on their choice of custom metrics.
Streamline Operations through the Familiar DART Interface
Your video ads can be managed in the same streamlined way as rich media and display ads, thanks to integration with DART for Publishers. There's a single system for operations workflow—handle video trafficking and synchronisation of companion ads in the DART interface.