DoubleClick Rich Media and Video for Buyers
You're using rich media and video advertising—but maybe you aren't taking advantage of the latest formats. Perhaps you could use more support in creating high-impact rich media ads. You know for sure you'd like to eliminate the complexities of using separate rich media and ad serving vendors.
DoubleClick Rich Media and Video will help keep you on the cutting edge of advertising formats and technology. Extraordinary service is a basic component of our product. Integration with DART for Advertisers simplifies rich media trafficking, billing and reporting.
Working the Way Clients Like to Work
We help clients work the way they want to work and do business the way they want to do business:
- Choose unmatched full-service support. Our creative capabilities are available to you. We'll turn your creative assets into a rich media or video ad. We also have ad traffickers if you need them.
- Our self-service tools are outstanding. If you're more of an independent type, use our Ad Kit to build rich media and video ads, then traffic, target and report on them using DART for Advertisers (DFA). Start with a blank canvas, use an existing Flash asset or base your ad on one of our design templates within TABS.
DoubleClick Rich Media and Video packages all rich media assets in a single file, making it as easy to traffic as a standard display ad—no special expertise is required.
A flexible payment model lets you choose how you wish to control rich media costs. They can be paid by the advertiser, or rolled into the publisher's media fees. So no matter which client you are working with, you can handle their budget smoothly and efficiently.
Personalised Support and Smooth Delivery
Whether you go self-service or full service, your DoubleClick campaign team will help you through the campaign process. From planning, to working with sites, to production, we'll make sure it's simple to get your campaign up and running on leading sites worldwide.
Simplify Operations with DART Integration
DART integration lets you view campaign results in one report making reporting discrepancies a thing of the past. Once you have a completed rich media ad, you can do anything with that file that you could do with any other advertising file in DFA.
- Target ads with precision using the powerful DART targeting tools you already use, like bandwidth targeting, geo-targeting, day-parting and more.
- Save time with one-time trafficking; no need to duplicate trafficking in other systems.
- Eliminate profit-killing correction cycles. With TABS' Live Ad Preview you and your client can look at ad previews on the target website, so you can fix mistakes before it's too late.
- End billing hassles, by eliminating duplicate trafficking and fourth-party numbers. Many sites defer to DFA for accounting, making billing discrepancies a thing of the past.
Get the Full Picture with Industry-Leading Reporting
View the performance of your online campaign, including DoubleClick Rich Media and Video ads. DART integration gives you campaign results in a single report, so you save hours otherwise wasted trying to match multiple vendor reports.
Our Audience Interaction Metrics let you evaluate every aspect of user interaction with your ad. Track up to 100 events in each creative, including length of interactions and multiple exit links. DoubleClick Rich Media can fully integrate with DART Spotlight tags, which means you can easily track post-impression and post-click activity to measure conversions on your rich media campaigns.