DoubleClick Rich Media and Video

DoubleClick makes it easier to put rich media and video to work for you. We work the way you want to work.

At the core of DoubleClick Rich Media and Video is Flash. That gives you complete creative freedom. DoubleClick Rich Media and Video let you put Adobe Flash creatives into standard MSN formats, so a DoubleClick Rich Media ad works anywhere that a display ad will fit—and in many other places, as well.

Rich Media Ad Formats

We offer a complete range of rich media formats to satisfy any campaign objective:

  • In-Page: Standard polite loading Flash banners, rectangles, skyscrapers and leaderboards
  • Expanding: Expands in size and direction upon user interaction
  • Floating: Appears in any size or shape and moves above web page content
  • Peel-Down: Reveals a glimpse of your ad in the corner of a webpage, which peels down upon user interaction
  • Flash-in-Flash: Display engaging and measurable ads within the immersive Flash and Flash video environments
  • Special Formats: Display rich media ads in instant messaging applications or other custom implementations
  • Widget Ads: Converts most DoubleClick Rich Media creative into a widget that can be shared virally across social networks and blogs

Campaign Insight

DoubleClick Rich Media’s Audience Interaction Metrics package lets you analyse data on more than 100 unique interactions in every creative unit including multiple exit links, counters, timers and video metrics. Plus, you can customize additional events to analyze based on your creative concept.

When DoubleClick Rich Media and Video is used in conjunction with Spotlight tags, standard and advanced reports provide additional insight into the conversion results of campaigns.

  • The Spotlight for Rich Media report correlates individual metrics like interactions, expansions, and video plays directly to conversion activities.
  • The Exposure to Conversion report looks beyond the last click and shows the complete path to conversion events.
  • A standard report provides metrics on post-impression and post-click conversions.

Next Generation Formats

DoubleClick’s Innovation Lab created many of today’s “standard” ad formats. Now we’re working on what comes next, and we’ll quickly make it available in a commercialised format that our customers can use. We stay ahead of the curve in rich media and video formats, continually pushing to bring you more of what DoubleClick Rich Media and Video can do.