Informes de investigación
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Touchpoints IV
"DoubleClick Touchpoints IV Europe - How French, British and German consumers see
the role of digital media in their purchase decisions"
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The Rich Media Landscape in Europe : 2006
"The 1953 Coronation of Britain's Queen Elizabeth II was a seminal moment in the
history of television. Twenty million people around the globe witnessed that event,
and for many it was their first glimpse into the magic box. According to the BBC,
in the year following the coronation UK television license subscriptions increased
by 50%."
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Estudios de Caso
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AdLINK and DART Adapt
Casestudy highlighting the enormous click lifts which AdLINK has experienced since
using DART Adapt
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Ciao Strengthens its International Online Marketing with DoubleClick
Compare, Review, Decide: Consumer Portal Ciao Strengthens its International Online
Marketing with DoubleClick
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