DoubleClick Rich Media and Video for Sellers

Advertisers want what’s unique and special. Today the typical RFP is looking for big, innovative ideas and custom implementations. To compete successfully, you need to be able to respond to these requests—quickly, and with confidence that you can deliver what you’re promising.

DoubleClick Rich Media and Video will help you do it. And we will do it the way you prefer—just choose from the options below:

  • Have your staff build, serve and track custom ads themselves, with the DoubleClick Rich Media and Video solution, TABS. DoubleClick Rich Media packages creative assets in one easy-to-upload file, making trafficking even complex rich media ads as easy as trafficking a GIF ad.
  • Need some extra help? Rely on us to handle every aspect of every project. Send us Flash and SWF files, and we’ll do the rest: campaign setup, build, client approval, quality assurance, tags and trafficking to your site. And you can get four-day turnaround.

OR

  • Share the load. Have DoubleClick handle selected projects or step in at periods of peak demand.

Publishers also have the opportunity of offering DoubleClick Rich Media and Video directly to advertisers. We offer competitive pricing, training and personalised support that will boost your bottom line.

Regardless of the approach you take, your dedicated support team works hand-in-hand with your sales and operations staff and directly with advertising agencies, to ensure a smooth campaign process from spec confirmation to QA

Set Your Site Apart

Increase the value of your rich media and video ads to your advertisers (and therefore to you) with ad experiences customised for your site. Our team of Flash experts can create unique formats just for you.

Simplify Operations and Billing

With DoubleClick Rich Media's integration with DART for Publishers, IAB-certified formats, simplified process and clear DART reports, publishers get a more profitable solution for accepting, selling and billing for rich media and video.

  • Upload creatives fast
  • Eliminate frustrating correction cycles with the Live Ad Preview--preview ads throughout the process and fix errors before the ads are served
  • Save valuable time spent matching multiple vendor reports or resolving inconsistencies, with our independently audited reports. With minimal discrepancies, you earn for every impression
  • Have agencies manage rich media costs themselves if you would prefer not to, with DoubleClick Rich Media’s flexible payment options

Get a 360° View of Your Campaign Reporting

DoubleClick’s industry-leading reporting lets you understand more about how users interact with your campaign. A Rich Media and Video file contains tracking capabilities for 100 rich media metrics, including mutes, midpoints, starts, completes, pauses, restarts, average view times and full screens. Of course we provide the full range of third party metrics as well: impressions, clicks, click-throughs, completes and midpoints.