DoubleClick Mobile
DoubleClick Mobile is an ad delivery system for mobile websites that delivers dynamic, interactive ads to mobile web pages based on specific criteria as determined by you. It supports a wide range of devices and boasts a full management and reporting suite. Now publishers can deploy mobile advertising with the same confidence and control as online display ads.
It’s part of the DoubleClick Revenue Center and fully integrated with DART for Publishers platform, which means that you can have peace of mind that all your ad inventory can be managed from the same place. Plus you’ll receive DART reports on impressions, click and click-through rates as well as other third party metrics.
Delivering Mobile Ads Effectively
Together, DoubleClick Mobile and DART for Publishers gives you all the power you need to deliver truly effective mobile campaigns. When creating your ad, you can make use of link text, jump pages and roadblock pairing to deliver greater impact. Use our preview function to review and test ads from within DART for Publishers on virtual handsets that are representative of mobile devices.
DoubleClick Mobile enables you to manage and report on your mobile advertising campaign through every click. We’ve made it easy to set campaign dates, define mobile specific targeting criteria and get full reports on all mobile campaigns.
DART records information on third-party destination sites and allows specific jump pages to be set, and changed, within the DART for Publishers interface. If you are already a DART for Publishers customer we can get you started almost straight away. Because DoubleClick Mobile is managed through our DART ad server, anyone who uses the system already will find it easy to use.
Deliver More than Ads
When someone clicks on your ad they’ll be taken to a jump page either hosted on your existing mobile internet site, or we can set up and host landing pages for customers who click through. We also have templates for jump pages, so establishing a mobile Internet presence is quick and easy.
We can even set up “click to call” ads so that potential customers are put directly in touch with you. The jump page records all the data you need on clicks and click-through rates, as well as ad formats delivered.
DoubleClick Mobile can identify the different screen sizes and the abilities of the destination devices, so that the ads are displayed clearly, whatever the handset. We can deliver ads to any mobile device with help from our extensive device and default behaviour database by identifying each device’s screen size and capabilities, then publishing the correct ad onto the mobile device.
Working with Ad Networks
DoubleClick Mobile features support for a variety of ad networks to enable you to sell more of your inventory and maximise possible yield.
By integrating with mobile ad networks, DoubleClick Mobile allows you to choose between direct and indirect sales channels or even use a network as a mobile sales specialist to increase the sale of your inventory.
With DoubleClick Mobile, you will have an accurate overview of what inventory is available for you to sell and what has been sold through your direct sales force and ad networks. Inventory management, reporting, trafficking and ad selection are managed in a single location, simplifying operations and delivering optimal results.
The Benefits of Using DoubleClick Mobile
- Full integration with the DART for Publishers platform
- Full compliance with Mobile Marketing Association (MMA) standards
- Special mobile distribution report
- Report on impressions, clicks, jump pages and third-party metrics
- Full reporting for all dynamically displayed ads
- Plan your campaigns fully with activity dates and targeting criteria
- Custom executions for jump pages - coupons, media downloads and more
- Supported integration with mobile ad networks